Elle Magazine launches Elle Cosmetics21 avr. 2012
Esteé Lauder's entrepreneurial think-tank, BeautyBank Inc., is responsible for the cosmetics line, which includes a variety of blushes, bronzers, eyeshadows, liners (eyes and lips), lip glosses, lipsticks, mascaras, and nail polishes. The line will be launching in April, and it is only available at Kohl's stores.
The ladies at BeautyBank Inc. were kind enough to hold a preview of the collection, as well as provide makeup artists, so we could play around with the products. I really enjoyed the wide range of nail polish colors (28 shades!), and the non-gimmicky approach to makeup. My conclusion? If you have a Kohl's nearby, it's a great way to experiment with bright colors for spring.