Adirée launches AFWNY 2011 designer videos in anticipation for AFWNY 2012


New York, New York - Jan. 19, 2012 annually produced by Adirée, Africa Fashion Week in New York (AFWNY) showcases luxury and mass African-owned fashion brands through runway shows, exhibitions― and now videos.


In anticipation for AFWNY 2012 (July 12 -18), every month beginning January 2012, Adirée will release individual designer videos from 2011’s showcase of Africa Fashion Week in New York.  Funmilayo Csilla Deri’s AFWNY 2011 designer video is below, in addition to the previous videos launched:











Designers who showcased during AFWNY 2011 represented various countries in Africa and note- you’ll see many designers from Africa creatively highlighting their cultural within their designs―with or without the use of African prints.

Funlayo Deri is a label owned by Creative Director Funmilayo Csilla Deri, a Nigerian born, London/Budapest based fashion designer. Deri showcased her collection called “Labour of Love” on Saturday July 16, 2011.  Her pieces are luxurious and wearable while celebrating the female form and emphasizing curves. Funlayo Deri women are confident and sophisticated― with refined taste.

Deri’s aesthetic is influenced by her cultural experiences and exposure. “I also believe that clothes should be glamorous but not taken excessively serious,” says Deri.




PAGE 2| Adirée launches AFWNY 2011 designer videos

Other designers who showcased at Africa Fashion Week in New York were:

AAMA  a La Mode

Adama Paris

AsakeOge Couture


Bill Witherspoon

Blackbird Designs

Danielle Martin

Design By U

Editalo Designs

Endexus Creations

Fikirte Addis

Funlayo Deri

Gloria Wavamunno

Jo Black Craze

Josefa Dasilva


Kachi Designs


Korto Momolu

Kozby World

Madam Wokie’s Couture

Mirembe Collections

Nadir Tati


Saint Wobil

Sarfo of Styles

Suakoko Betty

Syl  Anim

Tori Famuyiwa

Washington Roberts



With the increasing interest in Africa, AFWNY has become the source for new African fashion.

Because of AFWNY, designers like:  Ethiopia (Fikirte Addis) ; Angola (Nadir Tati); Uganda (Mirembe Collections); Liberia (Suakoko Betty); Ghana (Sarfo of Styles); Nigeria (Funlayo Deri); Zimbabwe (Endexus Creations)  have been the topic of discussion for publications such as Washington Post, Crème Magazine, Elle (Bulgaria), Bullet Magazine, CNN International, and Huffington Post  (Visit



Established designers such as Yves Saint Laurent, Marc Jacobs, and Diane Von Furstenberg, have skillfully highlighted African fashion in their designs and are extremely successful.

Fashion and style has transitioned from decade to decade. The definition of African fashion & style continues to make its presence known to the fashion market, at the hands of established and new creators.



For more information about Africa Fashion Week in NY visit


Robin T.
Associate Planner: Public Relations & Special Events | |Adiree
Producer | Africa Fashion Week (New York)
Twitter: AFWNY | Adiree
Facebook: AFWNY | Adiree
"Adiree to show African designers to a global audience" Video CNN International
"Luxury Marketing Boutique Company" Washington Post
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